Send from Link to the proposal on Google Docs
by Chad Ballantyne of Rhubarb Media (AKA Rhubarbarian)

Community Marketing Fund (CMF
JAN 16, 2025

Greetings, fellow Kaspians!

Since the beginning (May/June, 2022) when we created the brand, the website and socials for Kaspa, we’ve produced well over 2000 posts and/or designs for social media channels, created or produced 70+ videos for YouTube, and developed countless designs for events, community members, merchants and Ambassadors. Our services and support have successfully helped onboard more than 80 merchants worldwide and 32 regional Ambassadors. We established a new Global Ambassador team to help move that program forward and handed off the lead to Luke. Basic Kaspa Pitch Decks And Battle Cards were translated into 15+ languages for teaching at meetups and other educational events. We supplied custom pitch decks for the core team and ambassadors. We’ve designed and delivered an assortment of new merch and Merchant resources –  Ambassador and merchant resources.

All our work is public on the web from posts to highlight videos from events.

We have faithfully researched, sourced and written content for social posts and manage X, LinkedIn, Facebook and Instagram along with a handful of super mods and have seen the KAS Army grow exponentially, creating their own content on their channels.

With the support of our small but mighty Marketing and Business Development Team, we’ve helped promote numerous new apps, exchanges, pools and others that integrated Kaspa.

Since the beginning of the last CMF funding pool in May/June 2024, we’ve seen significant growth in all social channels.  

Notable achievements these past 6 months include

See the Then and Now stats here: https://kaspa.org/wp-content/uploads/2025/01/2024-by-the-numbers-Kaspa.pdf

• Designed all assets, booth designs, merch and promo for the Kaspa World Tour*
• Chad/Rhubarbarian attended 6 conferences repping Kaspa in 2024 (KEF Funded 5, self-funded, 1) Time all donated.
• We saw the adoption of Kaspa with Marathon Digital and Greyscale looking at Kaspa. (Mara’s rep mentioned the overall brand presence and grassroots strategy did factor into their decision.)
• We designed a custom piece of art for Ballet Kaspa Silver Coin (donated time)
• We have done post-production for 10 Rock the Kaspa monthly news show.
• Provided design and resource support for Meetups in France, India, Nigeria, Israel, Ghana, Australia, Hong Kong, Poland, USA… 
• Designed and distributed 3rd Birthday resources for all Ambassadors and large events
• X = 240,800 followers – One of the highest engagement rates in Crypto history!
  Read the 5.5% Case Study
• Started a re-work on a refreshed website
• Kaspa has trended on Google and X even during this last price action.
• CMF funded and we helped deliver 1000s of battle cards, sticker sheets, pins, banners and t-shirts around the globe

*We have seen Kaspa represented and supported through design and promo/merch in France (X3), Hong Kong (2x), Dubai 2X), Warsaw, Austin Texas, Miami, NYC, Vienna, Dubai, Dublin Singapore, and Sydney. 

Each of these events the Rhubarbarains spend countless hours helping to plan, design and create all materials needed for outreach.  Each location sees local ambassadors raised and equipped to represent the cause!

DYK? On X our impressions in DEC, 2024 alone were over 9M? And engagements (clicks, RT, etc) were almost .5M. Even with the Kaspa Way outreach the project is reaching millions.  And this isn’t just preaching to the choir, siloing.  We are averaging about 10k new followers on X each month!  Those are great stats. LinkedIn is steadily growing as well. About 6-8% a month. And all growth is purely organic. But this is an ecosystem effort as well. With each new ambassador, Xspace, video AMA, new article, event, and KEF/Kii/KasMedia mention, we grow.  It’s all organic, grassroots, decentralized just like BTC did and still does.  We equip, and create resources for all to educate, promote and onboard. 

The ASK:

The initial CMF was to be for 3 months. Due to the increasing value and our decision to alter the terms and take the equivalent of funding in USD, rather than the $KAS equivalent, we’ve been able to stretch the funds to 6-7 months!! This includes organising and supporting more key events with merch, creative design, and marketing tools.  Its carried us through this recent sideways price action.

Now, we hope to replenish the CMF to continue our “Kaspa Way” Marketing momentum into 2025 to increase marketing efforts, and onboard more ambassadors and merchants. 

Our focus for Q1-2 2025 is on more Outreach and equipping the community for meetups and large events around the globe with the support of KEF and others. We aim to provide Ambassadors with the necessary resources to form their own teams. Still, additional funds will be necessary for Ambassador launches and to support participation in major 2025 events as well as weekly design needs for print, social media, video production, etc.

As you have seen our global outreach has greatly expanded and thanks to KEF, the larger events have been covered.  But with 50+ Ambassadors onboard and probably 2X that coming in the first half of 2025, and the daily addition of Kaspa Merchants, the demand for Reginal/local launch kits and meetups is coming!  Many of the Ambassadors have their own Kaspa clothing and a pull-up banner as well as pitch decks for presentations, but for each new Ambassador, we want to help them kick off their activity with a fulsome Media Kit and merch for their first few meetups.  These “kits” would include a few shirts for them and other helping Kaspians, a pullup banner (XL Battle Card) A stack of Battle Cards, Sticker sheets, some Kaspa pins, and keychains)  These kits range per region but could easily cost $550 USD per Ambassasor.  Ongoing, for each meetup it would be base costs for refreshments or maybe facility rentals, although we encourage all to find donated space.

A revised effort will be to support more educational resources for video, web and print. The cycle of brand building never ends! 

Coming in 2025

• A social media series on Kaspa Features/Benefits (ongoing)

• A revised Battle Card translated into 17 languages, including an interactive web version

• A New Interview Podcast Series (name TBD) Hosted by Chad

Interviewing merchants, ambassadors, enterprise markets, and others who are adopting Kaspa.  Meeting real people hearing their stories and tips and tricks around adopting Kaspa into their enterprise. I’ll also be doing regular check-ins with Kii and KEF to bring to light highlights of their work.

Budget Breakdown

• Funds Requested: We’re asking for 33,267 KAS/month (KAS price now is .1503) (equivalent to $5000 USD/month) for at least an initial commitment of 3 months. After this period, we’ll revisit for a new budget review. Should the value of Kaspa increase, we pledge only to spend the USD equivalent (For Rhubarb’s ask), thus extending the funds over more months. As mentioned, the last budget lasted 6+ months.
• Budget Allocation: 50% of the funds will be dedicated to our content creation,(print, video, web)  communications, Ambassador/Merchant support, project management and resource creation. The remaining 50% will cover Ambassador Kits, merchant support, merch for events as requested and other associated hard costs, as needed. None of these funds will be used for paid advertising. The budget will be directed toward the daily efforts of Kaspa’s organic growth. If no requests are made from Ambassadors or outreach needs, we will allow those funds to extend the work of the Rhubarbarians past 3 months, which we’ve seen these past couple of years, while supporting resources and merch requests from around the globe.

Total Budget: We’re looking at a total of 99801 KAS. If the Kaspa value goes up, we will spread the budget out over more months as we’ve done successfully over the past 2.5 years!

Contributions: If you wish to see this work continue, please send your contributions to the new wallet (to allow for campaign fundraising progress bar visualiser)

address: kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv

BTC Address: 3EbgfT4iZh8t4wxiPCsjsUNxdg6ftvzcpS

USDC Address: 0xec1b353624093b50404357ec454321de1441e139. (Send from ERC20 Network)

Thank you for your unwavering support and your dedication to Kaspa’s adoption!

Dig Deeper Docs

We get questions off and on about “why no paid promo” and “wen Marketing”  We hope these docs help with understanding the deeper methodology behind our work.  This doesn’t negate others doing what they see as needed, but our work is foundational and comes from the core strategy of being a project, not a company and keeping “marketing” organic from the main channels.  This follows the ethos of BTC while realizing the creative opportunities we have to amplify Kaspa.

For some insight into the philosophy of marketing and why Kaspa follows this model – read HERE

For a specific breakdown of how we approach business development and the use of the Kaspa socials read about “The KASPA WAY” Go HERE

To read how Kaspa out-shines the top 10 Projects in terms of Social Media Engagement, Read more HERE

Thanks to all who contributed!  Although we have met our goal, the CMF is an ongoing need, so please continue to contribute as you can!

kaspa:qphn7jh03zwjn4rveup09ev945v2glh3uulwlmcnzt3azrtd8vxhkuzhpz925

Thank you for your unwavering support and your dedication to Kaspa’s adoption!

————————————

Link to the proposal on KaspaTalk

by Chad Ballantyne of Rhubarb Media (AKA Rhubarbarian)

It’s been quite the journey since we first started marketing Kaspa! Initially, our efforts began with the rebranding, a new website, and establishing our social channels. Back then, KAS was valued at .0002. By March/April of 2023, we launched the first official Community Marketing Fund for Kaspa, and the KAS value rose to .013. Now, just 6-7 months later, we’ve seen it climb to .05. Also, our follower count skyrocketed by x100!

Throughout this period, we’ve been hard at work. We’ve produced over 500 posts for our social media channels, created 40+ videos for YouTube, and developed countless designs for community members, merchants and Ambassadors. We’ve successfully onboarded more than 30 Merchants (https://kaspa.org/all-listings) worldwide and 4 regional Ambassadors. We just released Kaspa Pitch Decks (https://docs.google.com/presentation/d/ … sp=sharing) for teaching at meetups and other educational events.  These are being translated into multiple languages.  Most recently, see Shai’s custom deck (https://youtu.be/zcHqnGEnaNk?si=OTH9f3UQ11g_9kQh) for his presentation in Hong Kong

This Fall and early 2024, we’re in the process of bringing on 6-8 Ambassadors from countries including Nigeria, Uganda, Canada, the USA, Korea, Austria, Turkey, and Australia. A new page on the site will begin to profile these amazing Kaspains!

With the support of Bubblegum Lightning and Wolfie, our small but mighty Marketing Team (or, as our channel name states, “People with medium-sized brains”), we’ve helped integrate numerous new apps, exchanges, pools, and other strategic affiliations.  This also includes over 20 other social/channel mods, techs, and app and site developers who are contributing to the marketing efforts and use our services weekly.

We won’t go into too much detail about our work, as you can read all the reports here – viewforum.php?f=26

The ASK:
The initial CMF was to be for 3 months. Due to the increasing value and our decision to alter the terms and take the equivalent of finding in USD, we’ve been able to stretch the funds to 7 months!! This includes organizing and supporting key events with merch, creative design, and marketing tools.

Now, we hope to replenish the CMF to continue our marketing momentum into 2024 to increase marketing efforts and onboard more ambassadors and merchants. Please revisit our original proposal here: viewtopic.php?t=28

Our focus for Fall and 2024 is on EQUIPPING and Outreach. We aim to provide Ambassadors with the necessary resources to form their teams. We’re already seeing such developments in Nigeria, where new Ambassadors are emerging under the leadership of Balor. We expect the same efforts in terms of hours. Still, additional funds will be necessary for Ambassador Launches and to support participation in major 2024 events.

Here’s the breakdown:

* Funds Requested: We’re asking for 80,000 KAS/month (equivalent to $4000 USD/month) for the next three months. After this period, we’ll revisit for a New Year Budget review. Should the value of Kaspa increase, we pledge to only spend the USD equivalent, thus extending the funds over more months.

* Budget Allocation: 50% of the funds will be dedicated to our content creation, communications, Ambassador/Merchant support, and resource creation. The remaining 50% will cover Ambassador launches, Merchant support, article research/writing, and other associated costs. As stated, none of these funds will be used for paid advertising or non-Kaspa efforts. While some additional funds might be required for releases or infrastructure costs (like web hosting), most of the budget will be directed toward the daily efforts of Kaspa’s organic growth.

Total Budget: We’re looking at a total of 240,000 KAS. If the Kaspa value goes up, we will rationally adjust our spending.

Donations: If you wish to see this work continue, please send your contributions to the new wallet (to allow for campaign fundraising visualizer) address:

kaspa:qphn7jh03zwjn4rveup09ev945v2glh3uulwlmcnzt3azrtd8vxhkuzhpz925

Thank you for your unwavering support and your dedication to Kaspa’s adoption!

Developing an extension wallet for Kaspa

Browser Extension Wallet

Kaspa Community developers, KaffinPX and Not Thomiz have launched an exciting new crowdfunding initiative. They aim to develop an extension wallet for Kaspa, similar to the popular MetaMask wallet for Ethereum. The proposed wallet is intended to be compatible with Firefox and Chromium-based browsers and utilize technologies such as TypeScript, React, MaterialUI, and WASM.

This successful crowdfund would offer secure online storage for your Kaspa coins that you can access with a click. This wallet would enable you to start a new account or import an existing one, allowing you to manage your Kaspa coins effectively. Just as you’d use your regular wallet to send and receive money, this online wallet would provide the same convenience for your digital currency.

Moreover, the wallet is designed to come with a user-friendly contact list. This feature lets you store the addresses of anyone you interact with frequently using Kaspa — friends, family, or even businesses. As a result, transactions become a breeze, saving you time and making the whole process of sending or receiving KAS far more straightforward.

The wallet won’t be a one-size-fits-all; it’s designed to include customizable settings. This means you can adjust and set up your wallet to work precisely how you want it, tailoring it to meet your specific needs and preferences. It’s all about making your Kaspa experience as smooth and personalized as possible.

Beyond personal use, the wallet offers website interoperability and shopping functionality. Designed to communicate effortlessly with websites, adding convenience when you shop or make transactions online. This seamless integration means using your KAS securely and quickly without jumping through hoops.

The wallet is for more than just individuals as well. The duo has considered businesses and is proposing a Merchant Mode. This feature is geared towards helping businesses, particularly those in e-commerce, accept KAS as a form of payment. It’s about opening up new opportunities for merchants, making Kaspa viable for transactions, and increasing its use and acceptance.

The project plan:

• Week 1: Development of basic features like creating/importing wallets and sending and receiving operations.
• Week 2: Implementation of the window.kaspa API.
• Week 3: Rollout of Merchant Mode.
• Week 4: Integration of translations.
• Week 5: Preparation for a stable release.
• Post Week 5: Publication on Web Stores (the timeline for this depends on the approval process in respective stores).

Total development duration: Approximately one month and a week.

Crowdfund goal: 250,000 $KAS.

Crowdfund Wallet Address

kaspa:pp9l2zlzmzwxtjqda2ctxpl45lwlrxg9ptzla85pudalguzjnhtqgghu2czar

Explorer: https://explorer.kaspa.org/addresses/kaspa:pp9l2zlzmzwxtjqda2ctxpl45lwlrxg9ptzla85pudalguzjnhtqgghu2czar

Discord Crowdfund Pool

https://discord.com/channels/599153230659846165/957648861491515433/1131535645047795722

If the total amount isn’t raised, any money collected will be kept safe and might be used for a different community-backed project in the future.

The Kaspa community has given this project a thumbs-up, and the fundraising is now underway. This new wallet, especially with the forthcoming introduction of Kaspa smart contracts, promises to be a game-changer, making it easier than ever to use Kaspa for transactions.

Tip: This wallet will operate similar to Ethereum’s MetaMask, featuring transaction management, contact list, online shopping, and a Merchant Mode for businesses.

KASPA | KASPA WIKI | MEDIUM | TELETYPE | DISCORD | TELEGRAM

TWITTER | REDDIT | GITHUB | EXPLORER | Bubblegum Lightning

Funding closed with 283,935 KAS

Crowdfunding and enabling the Kaspa community translators with the CMF.

The Community Translators

Digital currencies, like Kaspa, are all about bringing people together, no matter where they are in the world. Borders, countries, and boundaries mean nothing to Kaspa. This makes it possible for anyone to trade and do business internationally. However, there’s one hitch in the scheme of global adoption. A significant portion of the conversations about Kaspa and its governance are still conducted in English, which is only the native language for about 6% of the world’s population. Even if we include those who speak English as a second language, the total only comes to around 19%.

A significant portion of people worldwide still remain excluded from crucial discussions and opportunities to adopt Kaspa. Even in the Kaspa community, where many different languages are spoken, English is usually the primary language for governance. That’s why there’s a real need to better understand and involve people from non-English speaking regions.

The Crowdfund

The Kaspa community has started a crowdfund for 1 million KAS and will continue collecting for 1 month or when donations discontinue. This fund will support the work accomplished in translating Kaspa’s content into different languages. These translators ensure that everyone, regardless of their language, can use and understand Kaspa.

The idea behind the proposal isn’t just about crowdfunding. It’s about encouraging more community members to get involved and help grow Kaspa. By establishing the translators under the Community Marketing Fund (CMF), future sustainability and work overlap with marketing will streamline and enable translations across the Kaspa sphere. The community believes everyone, including non-English speakers, has something unique to offer. Their insights and input are essential for Kaspa’s global adoption, outreach, development, and inclusion.

Crowdfund

The Language Problem

While English is often the primary language used in the Kaspa community, the reality is that people from all over the world, who speak many different languages, use digital currencies. This is evidence of Kaspa’s global reach but also presents a problem. The main language used in the community doesn’t reflect the wide variety of languages spoken by its members.

For Kaspa to truly embrace everyone and extend its reach, which is vital for its widespread adoption, it’s essential to recognize the diverse languages spoken by its members. This understanding forms the core of this proposal, aimed at supporting the translators who are crucial to empowering non-English speakers.

Translators are not only a service for the English community to grow into niche regions. It’s a crucial link for the non-English communities, ensuring essential updates and opportunities don’t slip through the cracks due to language differences. Their role in connecting people across varied cultures and backgrounds by overcoming language barriers is invaluable.

Beyond the immediate benefit of just understanding content, languages other than English carry immense value for this initiative. Translations give these language speakers a voice in the community, ensure quality communication, promote inclusion within the platform, and enable access to crucial support. This inclusivity nurtures a diverse, prosperous community that is essential for the growth and success of Kaspa.

The goal of raising 1 million KAS tokens shows just how committed the community is to including different languages. It’s not just a nice gesture; it’s a strategic move to reach more people and encourage them to use Kaspa.

Bringing the translators under the CMF isn’t just about giving them a funding source but also about the beneficial overlap in the nature of their work. With the additional workforce, the CMF will have more advocates to ensure the sustainability of both translation and marketing initiatives.
This all happens while ensuring everyone’s voice, regardless of their language, is heard in the Kaspa community. By embracing language diversity, Kaspa is boosting its global presence and making strides toward genuine adoption globally.

Only when enabling all languages to speak and participate, can Kaspa be genuinely inclusive and adopted worldwide.

Explorer

kaspa:qrneekstp72h5nlw09xt8peshm7as6sy8ts90276wygq7cclm99u2r3q5s9qn

Tip: Recognizing that Kaspa’s adoption relies on engaging with all languages and cultures will ensure a global perspective and unified goal.

KASPA | KASPA WIKI | MEDIUM | TELETYPE | DISCORD | TELEGRAM

TWITTER | REDDIT | GITHUB | EXPLORER | Bubblegum Lightning

THE CROWDFUND FOR THIS ROUND IS COMPLETED! 

But this is an ongoing fund so please consider contributing as you can.

Thanks!

Rhubarbarian

Original Post:

A crowdfund pool has been created for the creative content, management and Community Marketing Fund(CMF), laid out by the avid community contributor @Rhubarbarian, according to this vote: https://discord.com/channels/599153230659846165/935851925608472617/1086739202907045908

Objective: Since this is an ongoing need and effort, there is no strict timeframe. However, we should collect enough to fund the first 3 months of work. This allows @Rhubarbarian and community members time to solidify the plans, strategize new platforms and programs, and build on the marketing foundation to reach more significant audiences with the good news of all things Kaspa.

Grant request: 750k $KAS initially, as per the proposal, and more with time.

Coins are collected to the following address: kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv

(https://explorer.kaspa.org/addresses/kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv?page=1or https://kas.fyi/address/kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv).

This address is managed by @Rhubarbarian. The coins will be used for marketing costs according to the schedule, goals, and plans described in the proposal, with monthly spending reports filled by @Rhubarbarian.

Collection time window: preferably 1 week, but since this should be ever ongoing process, there are no actual time constraints.

Tip: The sooner this pool is funded, the sooner we can start marketing. So let’s keep this momentum and accomplish the decentralization and adoption that Kaspa deserves.

LINK TO INITIAL PROPOSAL

FROM DISCORD – INTRO TO THE PROPOSAL

With great excitement, a comprehensive proposal and opportunity for marketing services have been presented to the Kaspa Community. Rhubarb Media (Rhubarbarian +) brings a deep understanding and vast experience in effectively marketing complex products and services. Rhubarb also has a proven track record in establishing and marketing successful crypto and blockchain projects since 2017. His work and dedication within this community are a clear testament to how he can help take Kaspa to the next level of adoption.

After branding Kaspa, creating kaspa.org and establishing social channels (Summer of 2022), he has been providing visual support for Kaspa in all its diversity as a volunteer. And in the short time, since he began working with Kaspa, Rhubarb has already established a substantial brand presence, exceptional social media growth, and Kaspa outreach/PR across an array of platforms through graphics, text, voice, and video. Kaspa’s story and brand have been creatively framed and visualized through news, socials, the web, and video, and influencers and media are starting to pick up the story. And now it’s time to be more organized, and take it a step up!

Rhubarbarian understands that successful marketing is not only about the work, but also about effective team building and strategic programming and PR management. Therefore, this proposal also focuses on collaborating and equipping existing and new marketing people and ramping up support for Merchants and Ambassadors, providing them with the resources they need to promote Kaspa effectively. This includes working closely with the Devs and other techs to disseminate the details around ongoing development and translate that to the market.
.
The proposal also includes adding new platforms like a monthly video news series (Rock the Kaspa), KASPods, meetups, and discord scrums, allowing us to showcase Kaspa’s unique features and advantages to a broader audience and engage the Kaspa community with energy and with full transparency.

While Kaspa and the community have an ambitious vision for the future, Rhubarbarian’s proposal offers a comprehensive plan for expressing that vision creatively to the community, new investors, users, miners and media.

LINK TO INITIAL PROPOSAL