It keeps the core things Bitcoiners care about:
✅ Proof-of-Work
✅ UTXO model
✅ permissionless decentralization
✅ open-source, fair launch ethos

But it introduces an architecture Bitcoin would never adopt without becoming a different system entirely: BlockDAG consensus (GHOSTDAG), which allows parallel blocks while preserving ordered consensus.
See Links to Github, community chats forums white papers and other Dev resources on http://kaspa.org

1) Beyond “digital cash”: Kaspa aims at sovereign settlement infrastructure
Bitcoin proved digital scarcity. The next stage is neutral, sovereign settlement at real-world speed.
Kaspa’s argument is bigger than payments: Kaspa is positioning as a universal settlement grid, essentially “Sovereignty as a Service” as its been said by @hashdag and @michaelsuttonil

Kaspa will be Meaning settlement infrastructure that can be:
✅ Global
✅ Neutral
✅ Real-time
✅ Permissionless
✅ Not controlled by a state, corporation, or validator cartel

This matters because the modern world is moving toward:
✅ Always-on markets
✅ Machine-to-machine payments
✅ Real-time trade and logistics
✅ Programmable compliance and reporting
✅ Tokenized assets and settlement rails

That future needs settlement that is fast enough to keep up.

2) Kaspa fills Bitcoin’s gaps without abandoning Bitcoin’s values
• Bitcoin’s base chain is intentionally slow and conservative. It wasn’t engineered for real-time settlement.
• Kaspa keeps PoW, but changes the throughput assumptions.

Kaspa’s network generates:
⚡️10 blocks per second
⚡️fully confirmed transactions in about 1 second

That’s why the comparison isn’t “Kaspa beats Bitcoin.”

It’s: Kaspa extends Bitcoin’s vision into a new performance envelope.
✅Bitcoin is sound scarcity.
✅Kaspa is sound settlement.

3) The broader altcoin problem: trilemma, MEV, parasitic L2s
Most altcoins “scale” by changing the rules of the game:
• Proof-of-Stake and validator politics
• governance capture and insider power
• centralized sequencing, bridging assumptions
• ecosystems where L2s extract rent while security and neutrality become fragmented

Kaspa solves scaling at the consensus layer using BlockDAG rather than relying on centralized validators or a stack of parasitic layers.

4) Adoption movers: independent orgs pushing real integration
Every blockchain’s final vulnerability is not tech. It’s adoption.

Some online community stats:
• Largest X Account – 246,649 followers @kaspaunchained
(plus 1000’s of Kaspa focused content creators)
• Telegram: 37,474 Members
• Discord 55,482 members

Kaspa is unusual because it’s not just hoping adoption happens. It has independent initiatives designed to drive it.
• Consistently innovating and flawlessly delivering from Genesis to the RUST Rewrite to Crescendo and now looking towards VProgs, Covenants, Oracles, DagKnight.
• Kaspa Industrial Initiative (@KaspaKii): focused on enterprise and industrial adoption across finance, supply chain, energy, and public sector pathways.
• WarpCore (KII initiative): middleware designed to bridge traditional institutional rails and standards into Kaspa settlement logic, including ISO 20022 alignment.
• Kaspa Ecosystem Foundation ( @Kaspa_KEF): separate ecosystem organization supporting long-term growth and development support.
Whether people agree with every approach or not, the point is: Kaspa has serious adoption scaffolding forming around it.

5) Proof the ecosystem is real: applications and events already shipping
Settlement infrastructure is proven by builders and real outputs, not promises.
Kaspa already has live ecosystem activity beyond “store of value” narratives:

Apps and primitives:
• Kaspa Name Service (@knsdomain): .kas domains and identity layer
• @kasiamessaging Messaging: encrypted decentralized P2P messaging built on Kaspa L1 transactions
• K-Social: ( http://k-social.network) Like X but decentralized and powered by Kaspa
• @KasMaporg – Mapping the Kaspa community, merchants and events
• Numerous decentralized Wallets, Explorers, DEXs, and more.

Events (real-world proof of adoption momentum):
• 100s of Global Events and Meetups since 2022
•Kaspa Experience (@KaspaExperience
– Berlin 2025): a full community conference showcasing the ecosystem and real-world adoption energy
• @kaspathon: a community-organized hackathon designed to test and showcase Kaspa’s latest builder capabilities

This is what matters: you’re watching a network evolve from a coin into a settlement-grade ecosystem.
This isn’t really #Bitcoin vs #Kaspa.
Bitcoin remains a benchmark for digital scarcity and first mover.
Kaspa is what happens when you take that same PoW ethos and push it into a new technical category: real-time, sovereign, scalable settlement infrastructure.
If the modern world is heading toward real-time settlement, Kaspa is one of the only networks attempting that future without abandoning the foundational decentralization model.

So….
Bitcoin:
• exposed the problem
• created an alternative store-of-value
• became a protest symbol against fiat + banking capture
• Was first to market for this new technology

Kaspa:
• keeps the same ethos (PoW, decentralization)
but focuses on the infrastructure layer
• aiming at real-time, high-frequency settlement and coordination. Not just money that holds value, but the backbone for real-time systems: finance, identity, trade, and data.

PS. One of the best “aha” moments is when we show 10BPS on a BlockDAG visualizer. 🙂

A recent interview with @Kaspa_HypeMan is a strong introduction to Kaspa and well worth watching in full.

What stood out most to us was Wolfie’s mention of the “next wave.” For years, we’ve talked about Kaspa as a next-generation decentralized Standard of Settlement, infrastructure built for real-world use, not speculation. The idea behind #PoweredByKaspa has always been that the network exists to support systems people actually rely on.

Wolfie takes this further by framing the next phase through a business and adoption lens. In traditional terms, this phase is known as Product Market Fit, or PMF. Wolfie refers to it as Project Market Fit, which is especially appropriate for a Layer 1 like Kaspa. Rather than a single product finding its market, this is about the broader protocol, developer activity, and ecosystem aligning with real demand and real use cases.

What Product, or Project Market Fit Means for Kaspa
Project Market Fit is the moment when a technology’s core capabilities align strongly with actual user needs and real use cases. In blockchain terms it means moving beyond pure technical milestones or ideological positioning, toward products, adoption, and utility that solve real problems users, developers, institutions, and markets care about. It’s a shift from “we built this because it’s possible” to “people want this because it works better than alternatives.” PMF is often marked by growing adoption, repeated usage, ecosystem growth, integrated applications, and tangible feedback loops confirming demand.

Kaspa’s Strengths That Support PMF

1. Core Technical Fit
Kaspa’s core protocol, a PoW Layer 1 using the GHOSTDAG blockDAG, directly addresses the blockchain trilemma by enabling security, decentralization, and high throughput at once. It does this by letting blocks be created and ordered in parallel, rather than in a single chain. This allows low latency, extremely high throughput, and decentralized security without compromising one for another. These are foundational attributes that align with the needs of payments, settlement systems, and high-performance apps.

Yonatan Sompolinsky and core contributors have repeatedly emphasized this architectural fit as not just a technical novelty, but as a bridge to useful, scalable blockchain infrastructure. Community signals and past proposals by Yonatan show interest in extending the protocol toward programmability and broader tooling, because basic Layer 1 throughput alone does not constitute PMF without applications that matter to users.

2. Community-Driven Real Adoption
Kaspa’s community has become a key engine for PMF exploration. Channels like Kaspa Commons focus on real-world impact stories, everyday benefits, and adoption narratives, rather than purely ideological or speculative content. This drive mirrors the “Powered by Kaspa” and “Disruption” mantra, namely the belief that Kaspa’s tech can underlie faster, cheaper, and more accessible value transfer or decentralized services.

Community voting, grassroots developer contributions, independent projects, for example point-of-sale systems, DeFi hubs, analytics tools, explorers, and media platforms, and global engagement all reflect demand signals that go beyond technologists talking to each other. These organic projects test which integrations actually stick, which is a core part of discovering PMF.

3. Ecosystem Tooling and Developer Focus
Technological fit enables tooling growth. When protocol features are stable and performant, such as high block rates and prospective programmability layers, developers are more likely to build meaningful applications, wallets, bridge protocols, payment rails, indexers, and data tools. Strong developer engagement is a classic feedback loop on the journey to PMF.

In recent ecosystem narratives, including coverage of emerging building blocks like vProgs, simplified sovereign logic units akin to constrained smart contracts, and early DeFi components, you can see real utility coming into focus rather than hypothetical future tech. This signals a transition from pure protocol milestones toward actual building and integration, which is required for PMF.

4. Narratives That Resonate With Broader Markets
Part of Kaspa’s push into PMF is about storytelling that connects technical strengths with clear market problems, fast payments, low fees, resilient decentralized infrastructure, and developer flexibility. Channels like Kaspa Commons amplify use cases, people, and real impact, which helps the protocol connect with audiences who could adopt, build on, or integrate with Kaspa.

Product or Project Market Fit for Kaspa means a shift from protocol performance and community enthusiasm toward repeatable, valuable use cases that attract real users and developers. The network’s unique blockDAG design underpins a technically compelling foundation. The community’s emphasis on real-world benefits and decentralized projects serves as a proving ground. Early ecosystem tools and narratives aligning tech strengths with tangible market needs are the active forces pushing Kaspa toward PMF.

MAIN STAGE

From core builders to ecosystem investors, launchpad innovators to strategy experts, this is the lineup shaping the future of Kaspa.  http://experience.kaspa.events

9:30 – Ashton Wood · @Kaspa_KAT

10:00 – Eliott Mea · Kaspa

10:45 – Pavel Emdin @Igra_Labs

11:30 – Kaspador ·@kasplex

12:15 – Louis Saad · @ZealousSwap

1:45 – Abhimanyu Ep · @bitstreetcap

2:30 – Angel Reyes · LehmanBush | Kaspa Strategy

3:15 – Christian Ludwig · Kaspa Ecosystem Investor

4:00 – Julien Daubert · @AppKaskad

4:30 – Erwan · Keep Your Ownership 5

:00 – Kasway · @kaswaypos

Plus: Kaspa Art Expo curated by  @TheVisualAye

In response to CoinGecko’s Article — “Dead Coins: Over 50% of Cryptocurrencies Have Failed”

The cryptocurrency landscape has witnessed a significant number of project failures, with over 50% of all cryptocurrencies launched and listed since 2021 no longer actively trading. According to a recent report, out of nearly 7 million cryptocurrencies listed on GeckoTerminal, approximately 3.7 million have failed. Notably, the first quarter of 2025 alone accounted for 1.8 million of these failures, representing nearly half of all recorded project closures, the highest number of failures recorded in a single year.

According to Tangem: As of May 2025, there are over 37 million crypto tokens, and we’re on track to reach 100 million by the end of 2025. For context, there were fewer than 3,000 tokens in 2017–2018 and less than 500 in 2013–2014. How Many Cryptocurrencies Are There in 2025

Given the vast number of tokens created and the high attrition rate, it’s estimated that only a small fraction—possibly less than 0.1%—remain active or have any meaningful trading activity.

Common Factors Leading to Cryptocurrency Failures

• Lack of Utility or Purpose
  Many failed projects lacked a clear use case or failed to deliver on promised functionalities, leading to diminished interest and eventual collapse.
• Scams and Fraudulent Schemes
  Projects like Bitconnect operated as Ponzi schemes, offering unsustainable returns and eventually collapsing under regulatory scrutiny and loss of investor confidence.
• Regulatory and Legal Challenges
  Initiatives such as KodakCoin faced regulatory hurdles and questions about their legitimacy, leading to indefinite delays and eventual shutdowns.
• Security Vulnerabilities
  The DAO, an early decentralized autonomous organization, suffered a significant hack due to code vulnerabilities, resulting in substantial financial losses and a controversial hard fork of the Ethereum blockchain.
• Market Saturation and Low-Quality Projects
  The ease of creating new tokens, especially with platforms like pump.fun, led to a flood of low-effort projects, many of which lacked substance and quickly failed.

Common Traits of Successful Cryptocurrencies

• Strong Community Engagement
  Projects with active and engaged communities tend to have greater resilience and staying power. These communities, comprising users, developers, and investors, play a crucial role in promoting the cryptocurrency, providing feedback, and fostering adoption.
• Clear Use Cases
  Cryptocurrencies that address real-world problems or offer unique value propositions are more likely to succeed. Whether it’s facilitating decentralized finance (DeFi), enhancing supply chain transparency, or enabling NFT transactions, a well-defined purpose resonates with users and investors.
• Robust Technology and Security
  Projects that prioritize technological robustness and security are better positioned for long-term success. For instance, Firo (formerly Zcoin) implemented advanced privacy protocols like Lelantus Spark and addressed security challenges proactively.
• Grassroots Community and Brand Building
  Coordinated efforts around early brand building, grassroots outreach, consistent messaging, peer-to-peer education, and no hype.

The Success or Failure of a Cryptocurrency Project Hinges on Several Factors

• Utility and Purpose
  Projects must address real-world problems or offer unique value.
• Community Engagement
  Active and supportive communities can drive adoption and resilience.
• Technological Robustness
  Security and reliability are paramount.
• Regulatory Compliance
  Navigating legal landscapes is crucial for longevity.
• Market Differentiation
  In a saturated market, standing out with quality and innovation is essential.
• Compelling Brand Building
  Strong brand story and brand building with a peer-to-peer education and adoption approach.

Understanding these factors can provide valuable insights for investors and developers aiming to navigate the complex world of cryptocurrencies.

Marketing Traits in Failed Projects

• Overhyped, Under-Delivered
  Projects like Bitconnect and SafeMoon used exaggerated promises (e.g., “guaranteed returns”, “to the moon” slogans). This kind of hype attracted short-term investors, but collapsed when the tech or tokenomics failed to back it up.
• Celebrity Shilling Without Substance
  Endorsements from influencers or celebrities (e.g., Floyd Mayweather, DJ Khaled) led to short-term pump-and-dump schemes.
• Expensive Ad Buys and Paid Public Relations by Third-Party Companies (Not Part of the Community)
  Without real utility, these coins lost value once public interest faded.
• Lack of Target Audience Understanding
  Many projects launched with vague or generic messages, which failed to articulate a unique reason to exist. Tokens like KodakCoin tried to capitalize on buzzwords (e.g., blockchain + photography) without a real strategy.
• No Post-Launch Marketing Plan
  Projects that spent heavily on ICO hype but went silent afterward often lost momentum and investor confidence.

Kaspa’s Success

Transparent, Developer-Led Communication

Kaspa’s lead developers and researchers are publicly known, frequently communicating on X (Twitter), and openly discuss challenges, milestones, and ambitions via AMAs, videos, and conference keynotes. The open-source nature of Kaspa’s development invites scrutiny and collaboration, strengthening credibility.

Understated, Yet Strategic Branding

The simple, yet iconic logo and brand narrative stands out in the sea of other coins and tokens.
Real-world adoption narratives like The “Kaspa Accepted Here” initiative builds real-world adoption at the grassroots level, one merchant at a time.
The “Powered by Kaspa” initiative flips the coin to focus on enterprise markets looking for a powerful, decentralized DLT (Distributed Ledger Technology).
No ICO. No flashy launch. No empty promises — just steady, transparent rollout and growing real-world relevance.

Long-Term Vision Over Hype

Kaspa’s outreach narrative focuses on both the currency and DLT layers for the digital future, not a fleeting trend. Its monetary policy is fixed and simple, appealing to those tired of manipulated tokenomics and rug-pull mechanics. The focus on infrastructure, not speculation, gives Kaspa a foundation similar to Bitcoin — but with modern capabilities.

Community-Driven and Organic Growth

Kaspa’s marketing is bottom-up, not top-down.
The community is the core marketing engine — creating articles, creative educational content, explainer videos, and grassroots campaigns with consistent support from coordinated daily efforts by the Rhubarbarians and the CMF (Community Marketing Fund). This builds authentic engagement and avoids the artificial hype seen in many failed tokens. Instead of influencer-driven pumps, Kaspa has cultivated a loyal and technically-literate base that amplifies its strengths.

Projects like SafeMoon leaned heavily on influencer hype and flashy promises, with little community depth beyond price speculation.

Value-First Messaging

Kaspa doesn’t advertise price narratives. Instead, it leads with proven technological features:

• Instant transaction finality
• High throughput (10+ BPS)
• Scalability via blockDAG architecture
• Permissionless monetary network

Kaspa ships when it’s ready. It has long proven its slow and steady philosophy, delivering on all tasks with no stalls, no downtimes and a consistently improved network.

This appeals to developers, entrepreneurs, and long-term users — not just traders.

Many defunct coins marketed unrealistic financial returns or chased fads without backing utility or bridging to the existing TradFi system, and ignored sustainable, stable DeFi solutions.

Why Kaspa is Succeeding

Kaspa avoids the traps that killed thousands of coins — overpromising, underdelivering, hype with no utility. Instead, Kaspa focuses on the technology, while its marketing and narrative emphasize credibility, community, and capability — which is exactly why it’s still growing while most others have failed.

Kaspa distinguishes itself in the cryptocurrency landscape through a combination of technological innovation, transparent leadership, community-driven marketing, and real-world applicability.

These factors collectively contribute to its resilience and growth, contrasting sharply with the multitude of projects that have faltered.

Technological Innovation and Real Utility

Many failed projects lacked substantive technological foundations or failed to deliver on their promises. Kaspa, however, offers:

• BlockDAG Architecture: Enables high throughput with 10+ blocks per second, facilitating rapid transaction confirmations.
• Instant Confirmation and Finality: Transactions achieve finality within seconds, enhancing user experience and trust.
• Scalability: Designed to scale without compromising decentralization or security.

Transparent Leadership and Open-Source Development

Transparency is pivotal in building trust within the crypto community. Kaspa’s development is led by highly-documented academic and respected figures in blockchain research, ensuring credible leadership where they are publicly known and academically recognized, fostering confidence among users and developers. Through its open-source culture, Kaspa encourages community contributions and scrutiny, enhancing the project’s robustness.

Community-Driven/Non-Traditional Marketing

Kaspa’s growth is also propelled by its community through:

• Grassroots Engagement: Community members actively create educational content, promote adoption, and support development. There are 1000’s of Kaspa content creators on X, YouTube.  (Kaspa_Commons follows many of them and more each day, so please support these amplifying Kaspa daily!)
• Authentic Promotion: Relies on organic growth rather than paid endorsements or hype-driven campaigns.
• Quality and Consistent Messaging: Simple, quality, and contextualized messaging. Community-driven content expands as the project matures.

Sound Economic Model

Kaspa employs a straightforward and transparent economic model:

• Fair Launch: No premine or initial coin offering, ensuring equitable distribution.
• Predictable Emission Schedule: Similar to Bitcoin’s deflationary model, with a more rapid emissions schedule, providing long-term value stability.

Real-World Applicability and Adoption

Kaspa focuses on practical use cases:

• Local Merchant and Enterprise Adoption: Initiatives like “Kaspa Accepted Here” and “Powered by Kaspa” promote real-world usage.
• User-Friendly Tools: Easy-to-use wallets and integration options to facilitate everyday transactions.
• Attracting Developers and Real-World Markets: Amplifying developer opportunities through the core project or via foundations like the Kaspa Ecosystem Foundation — inviting them into its ecosystem early on to build the next generation of DApps for DePIN, RWA, and DeFi. Pushing the boundaries of real-world adoption through initiatives like the Kaspa Industrial Initiative.
• Special Thanks to Kasplex, IgraLabs and other developers joining the project and building out the ecosystem

This practical approach ensures relevance and utility, unlike many projects that failed to move beyond speculative trading.

Kaspa’s continued success is attributed to its commitment to technological excellence, transparent governance, community engagement, sound economics, and real-world utility. These elements collectively foster a sustainable and trustworthy ecosystem, setting it apart from the multitude of projects that have failed due to lack of substance, transparency, and utility.

Introducing Powered by Kaspa
A New Era for Kaspa’s Digital Ledger Technology

By Chad Ballantyne (Rhubarbarian)
Creator of the Kaspa Brand

For over a year, we’ve have been laying the groundwork for a new narrative—one that positions Kaspa as not just a digital currency but as the most advanced Distributed Ledger Technology (DLT) on the planet. With smart contracts around the corner and the upcoming DAG Knight Protocol, we’re taking that vision to the next level with a new brand initiative: Powered by Kaspa!
Although many Kaspa projects are still in different stages of development, we felt it important to cast the vision and get the conversations going under a strong narrative.

 A Secondary Brand to Complement Kaspa Currency

The Kaspa currency brand is here to stay. Kaspa is the fastest, most secure, and fully decentralized currency aiming to run at the speed of the internet. However, there are two sides to the Kaspa coin—one is the groundbreaking currency, and the other is the revolutionary Distributed Ledger Technology (DLT) powering it. Powered by Kaspa is a secondary brand (or tag) that highlights this underlying technology, expanding its reach beyond currency use into industries that require high-speed, scalable, and secure digital ledgers.

The “Powered by Kaspa” Concept

This new branding initiative is designed to highlight Kaspa’s unique use case as a leading DLT for high-speed, scalable, and decentralized applications. The Reverse K from the Kaspa coin brand is a powerful symbol, known world-wide and now, with energy waves emanating from it, it represents Kaspa’s power being released, tapped into, and connecting across industries.

This brand will serve as a recognizable tag for projects built on Kaspa’s technology, from enterprise solutions to decentralized applications, inside Crypoland and out in the real world. It will be a stamp of trust and innovation, much like how certain industry leaders have successfully branded their core technologies to show their impact (think: “Intel Inside”).

This is not meant to be seen as large and flashy, rather subtly placed to not take away from any projects core visual brand.  It could be used more in the early stages of the project launch and less as your project grows.  Like any great tech, it’s better to work great and not be “seen.”

Real-World Applications: DePIN, RWA, and Enterprise Use Cases

The Powered by Kaspa initiative will be especially relevant in key areas, including:

– Decentralized Physical Infrastructure Networks (DePIN) – Projects that leverage Kaspa’s ultra-fast and scalable DLT for decentralized infrastructure, including IoT networks, decentralized storage, and computational resource sharing.

– Real-World Asset (RWA) Tokenization – By providing a secure and scalable ledger, Kaspa enables the seamless tokenization of assets such as real estate, commodities, and financial instruments, unlocking liquidity and efficiency in global markets.

– A New Banking Standard (Warpcore by Kii) – A next-generation financial framework leveraging Kaspa’s speed and security to create an open and decentralized banking infrastructure.

– Stablecoins for Everyday and Energy Sector Use (Gigawatt Stable Coin by Kii) – Enabling stable digital assets not just for transactions but also for balancing energy markets and payments in decentralized grids.

– Insurance, Agriculture, Logistics, ETFs, and More – As highlighted by the KII project, industries such as insurance, agricultural trade, supply chain logistics, and exchange-traded funds (ETFs) will benefit from Kaspa’s transparent and immutable ledger.

Classic Crypto Ecosystem
The Powered by Kaspa  brand will also be an essential part of the growing classic crypto ecosystem, which includes developer-driven initiatives specifically in the cryptocurrency space. These groups like KEF, Kasplex and others are leading the charge in building out essential applications for:

• Classic Tokens & Meme Coins – A vibrant and innovative playground for community-driven assets leveraging Kaspa’s DLT.
• NFT Marketplaces & Applications – Providing ultra-fast and secure NFT transactions with Kaspa’s parallel block processing.
• Kaspa-Tech-Centered Exchanges – Decentralized and centralized exchanges that will benefit from the security, finality, and speed of Kaspa’s infrastructure.

We hope these initiatives will thrive under the Powered by Kaspa banner, ensuring that every application built on Kaspa’s technology has a clear, unified brand identity to showcase its connection to this groundbreaking technology.  It can be applied to images, videos and/or just used in articles and descriptions.

With initiatives like Kaspa Industrial Initiative (KII) and Kaspa Ecosystem Foundation (KEF) (and many more to come), committed to enlarging the ecosystem, Powered by Kaspa will be a unifying brand for businesses, developers, and communities utilizing Kaspa’s DLT.

Empowering People | Powering the Planet

As we roll out the Powered by Kaspa brand, we’ll provide a comprehensive brand standards guide and resource package to help projects integrate the branding seamlessly. Whether you’re a developer launching a Token, an enterprise building on Kaspa, or a community initiative leveraging the technology, this brand is yours to use.

Kaspa has always been about empowering people through digital currency with its eye on powering the planet with decentralized innovation. We see Powered by Kaspa as the next evolution of that mission.

Stay tuned for the official brand standards guide, examples, and resources. It’s time to show the world what’s possible when technology is truly Powered by Kaspa.

NOTE:  This is not a meant to be a mandatory use brand.  As we are all part of a DAO, we leave it up to the individual projects to tap into this narrative and visual brand.  Although we do recommend it!  If you are invested in how you could use it, contact the Rhubarbarian in TG or Discord and he and his crew will be happy to guide you in it’s use for your particular project.

Powered by Kaspa (PBK) Criteria Checklist

What Would Be Considered
“Built On” Kaspa?

A project would be truly “built on” Kaspa if it:

✅  Operates directly within Kaspa’s DLT framework – e.g., a dApp that leverages Kaspa’s ledger to store and execute logic.

✅  Extends Kaspa’s protocol – such as a smart contract layer, DeFi protocol, or an L2 that interacts natively with the GHOSTDAG structure.

✅  Utilizes Kaspa for core execution, validation, or consensus rather than just using it for transactions.

Exclusions – Who Should Use “Powered by Kaspa”?

🚫 Exchanges, Wallets, or Payment Processors – Platforms that list or accept Kaspa but do not integrate Kaspa’s DLT as part of their core technology.

🚫 Marketing or Awareness Projects – Initiatives that promote Kaspa but do not develop apps, tools, or services utilizing the DLT.

🚫 Non-Kaspa Blockchain Projects – Apps that do not natively use Kaspa’s DLT but merely reference Kaspa in some way.

New Kaspa Terms

Kaspafy (verb)
/ˈkæs-pə-fī/

Definition:

1. To enhance, optimize, or revolutionize a system, technology, or industry by leveraging Kaspa’s ultra-fast, decentralized, and scalable blockDAG infrastructure.

2. To remove inefficiencies, centralization, and bottlenecks by adopting a network Powered by Kaspa.

3. To future-proof digital finance, enterprise markets, and decentralized applications (dApps) with Kaspa’s blockDAG architecture.

Sample Uses:

“The company decided to Kaspafy their payment system, making transactions instant and fee-efficient.”

“We need to Kaspafy our supply chain to improve transparency and traceability.”

“By adopting Kaspa’s infrastructure, they were able to Kaspafy their cross-border remittance services.”

Kaspafied (adjective)
/ˈkæs-pə-fīd/

Definition:

1. Enhanced, upgraded, or transformed through Kaspa’s digital ledger technology.
2. Fully integrated with or utilizing Kaspa’s blockchain for speed, scalability, and decentralization.

Sample Uses:

“The logistics network is now Kaspafied, ensuring real-time tracking and settlement.”

“A Kaspafied gaming platform allows players to own and trade digital assets securely.”

“Once their finance infrastructure was Kaspafied, transactions became seamless and near-instant.”

Kaspafication (noun)
/ˈkæs-pə-fɪ-ˈkeɪ-ʃən/

Definition:

1. The process of integrating or optimizing a system, service, or industry using Kaspa’s blockchain technology.
2. The shift towards a decentralized, high-speed, and scalable infrastructure powered by Kaspa.

Sample Uses:

“The Kaspafication of the global remittance industry could eliminate delays and high fees.”

“With ongoing Kaspafication, businesses are experiencing a new level of efficiency and security.”

“The company’s Kaspafication strategy involved migrating legacy databases onto Kaspa’s blockchain for better performance.”

Sample Uses
Click to enlarge

Send from Link to the proposal on Google Docs
by Chad Ballantyne of Rhubarb Media (AKA Rhubarbarian)

Community Marketing Fund (CMF
JAN 16, 2025

Greetings, fellow Kaspians!

Since the beginning (May/June, 2022) when we created the brand, the website and socials for Kaspa, we’ve produced well over 2000 posts and/or designs for social media channels, created or produced 70+ videos for YouTube, and developed countless designs for events, community members, merchants and Ambassadors. Our services and support have successfully helped onboard more than 80 merchants worldwide and 32 regional Ambassadors. We established a new Global Ambassador team to help move that program forward and handed off the lead to Luke. Basic Kaspa Pitch Decks And Battle Cards were translated into 15+ languages for teaching at meetups and other educational events. We supplied custom pitch decks for the core team and ambassadors. We’ve designed and delivered an assortment of new merch and Merchant resources –  Ambassador and merchant resources.

All our work is public on the web from posts to highlight videos from events.

We have faithfully researched, sourced and written content for social posts and manage X, LinkedIn, Facebook and Instagram along with a handful of super mods and have seen the KAS Army grow exponentially, creating their own content on their channels.

With the support of our small but mighty Marketing and Business Development Team, we’ve helped promote numerous new apps, exchanges, pools and others that integrated Kaspa.

Since the beginning of the last CMF funding pool in May/June 2024, we’ve seen significant growth in all social channels.  

Notable achievements these past 6 months include

See the Then and Now stats here: https://kaspa.org/wp-content/uploads/2025/01/2024-by-the-numbers-Kaspa.pdf

• Designed all assets, booth designs, merch and promo for the Kaspa World Tour*
• Chad/Rhubarbarian attended 6 conferences repping Kaspa in 2024 (KEF Funded 5, self-funded, 1) Time all donated.
• We saw the adoption of Kaspa with Marathon Digital and Greyscale looking at Kaspa. (Mara’s rep mentioned the overall brand presence and grassroots strategy did factor into their decision.)
• We designed a custom piece of art for Ballet Kaspa Silver Coin (donated time)
• We have done post-production for 10 Rock the Kaspa monthly news show.
• Provided design and resource support for Meetups in France, India, Nigeria, Israel, Ghana, Australia, Hong Kong, Poland, USA… 
• Designed and distributed 3rd Birthday resources for all Ambassadors and large events
• X = 240,800 followers – One of the highest engagement rates in Crypto history!
  Read the 5.5% Case Study
• Started a re-work on a refreshed website
• Kaspa has trended on Google and X even during this last price action.
• CMF funded and we helped deliver 1000s of battle cards, sticker sheets, pins, banners and t-shirts around the globe

*We have seen Kaspa represented and supported through design and promo/merch in France (X3), Hong Kong (2x), Dubai 2X), Warsaw, Austin Texas, Miami, NYC, Vienna, Dubai, Dublin Singapore, and Sydney. 

Each of these events the Rhubarbarains spend countless hours helping to plan, design and create all materials needed for outreach.  Each location sees local ambassadors raised and equipped to represent the cause!

DYK? On X our impressions in DEC, 2024 alone were over 9M? And engagements (clicks, RT, etc) were almost .5M. Even with the Kaspa Way outreach the project is reaching millions.  And this isn’t just preaching to the choir, siloing.  We are averaging about 10k new followers on X each month!  Those are great stats. LinkedIn is steadily growing as well. About 6-8% a month. And all growth is purely organic. But this is an ecosystem effort as well. With each new ambassador, Xspace, video AMA, new article, event, and KEF/Kii/KasMedia mention, we grow.  It’s all organic, grassroots, decentralized just like BTC did and still does.  We equip, and create resources for all to educate, promote and onboard. 

The ASK:

The initial CMF was to be for 3 months. Due to the increasing value and our decision to alter the terms and take the equivalent of funding in USD, rather than the $KAS equivalent, we’ve been able to stretch the funds to 6-7 months!! This includes organising and supporting more key events with merch, creative design, and marketing tools.  Its carried us through this recent sideways price action.

Now, we hope to replenish the CMF to continue our “Kaspa Way” Marketing momentum into 2025 to increase marketing efforts, and onboard more ambassadors and merchants. 

Our focus for Q1-2 2025 is on more Outreach and equipping the community for meetups and large events around the globe with the support of KEF and others. We aim to provide Ambassadors with the necessary resources to form their own teams. Still, additional funds will be necessary for Ambassador launches and to support participation in major 2025 events as well as weekly design needs for print, social media, video production, etc.

As you have seen our global outreach has greatly expanded and thanks to KEF, the larger events have been covered.  But with 50+ Ambassadors onboard and probably 2X that coming in the first half of 2025, and the daily addition of Kaspa Merchants, the demand for Reginal/local launch kits and meetups is coming!  Many of the Ambassadors have their own Kaspa clothing and a pull-up banner as well as pitch decks for presentations, but for each new Ambassador, we want to help them kick off their activity with a fulsome Media Kit and merch for their first few meetups.  These “kits” would include a few shirts for them and other helping Kaspians, a pullup banner (XL Battle Card) A stack of Battle Cards, Sticker sheets, some Kaspa pins, and keychains)  These kits range per region but could easily cost $550 USD per Ambassasor.  Ongoing, for each meetup it would be base costs for refreshments or maybe facility rentals, although we encourage all to find donated space.

A revised effort will be to support more educational resources for video, web and print. The cycle of brand building never ends! 

Coming in 2025

• A social media series on Kaspa Features/Benefits (ongoing)

• A revised Battle Card translated into 17 languages, including an interactive web version

• A New Interview Podcast Series (name TBD) Hosted by Chad

Interviewing merchants, ambassadors, enterprise markets, and others who are adopting Kaspa.  Meeting real people hearing their stories and tips and tricks around adopting Kaspa into their enterprise. I’ll also be doing regular check-ins with Kii and KEF to bring to light highlights of their work.

Budget Breakdown

• Funds Requested: We’re asking for 33,267 KAS/month (KAS price now is .1503) (equivalent to $5000 USD/month) for at least an initial commitment of 3 months. After this period, we’ll revisit for a new budget review. Should the value of Kaspa increase, we pledge only to spend the USD equivalent (For Rhubarb’s ask), thus extending the funds over more months. As mentioned, the last budget lasted 6+ months.
• Budget Allocation: 50% of the funds will be dedicated to our content creation,(print, video, web)  communications, Ambassador/Merchant support, project management and resource creation. The remaining 50% will cover Ambassador Kits, merchant support, merch for events as requested and other associated hard costs, as needed. None of these funds will be used for paid advertising. The budget will be directed toward the daily efforts of Kaspa’s organic growth. If no requests are made from Ambassadors or outreach needs, we will allow those funds to extend the work of the Rhubarbarians past 3 months, which we’ve seen these past couple of years, while supporting resources and merch requests from around the globe.

Total Budget: We’re looking at a total of 99801 KAS. If the Kaspa value goes up, we will spread the budget out over more months as we’ve done successfully over the past 2.5 years!

Contributions: If you wish to see this work continue, please send your contributions to the new wallet (to allow for campaign fundraising progress bar visualiser)

address: kaspa:qpyr8yp7jmantyaatyqtpwuzv3fcthe2r7jz6n55nl4hdd0288e8jljunnqgv

BTC Address: 3EbgfT4iZh8t4wxiPCsjsUNxdg6ftvzcpS

USDC Address: 0xec1b353624093b50404357ec454321de1441e139. (Send from ERC20 Network)

Thank you for your unwavering support and your dedication to Kaspa’s adoption!

Dig Deeper Docs

We get questions off and on about “why no paid promo” and “wen Marketing”  We hope these docs help with understanding the deeper methodology behind our work.  This doesn’t negate others doing what they see as needed, but our work is foundational and comes from the core strategy of being a project, not a company and keeping “marketing” organic from the main channels.  This follows the ethos of BTC while realizing the creative opportunities we have to amplify Kaspa.

For some insight into the philosophy of marketing and why Kaspa follows this model – read HERE

For a specific breakdown of how we approach business development and the use of the Kaspa socials read about “The KASPA WAY” Go HERE

To read how Kaspa out-shines the top 10 Projects in terms of Social Media Engagement, Read more HERE

It was incredible to see new faces and even some OGs from the community come together—some were curious to learn about Kaspa, and others were reconnecting with like-minded members they’d known for a while.

We spent much of the night sharing stories about how we all discovered Kaspa and recent experiences, such as at Token2049. We also talked about the overwhelming support from @Kaspa_KEF and what it was like engaging with fans at all their recent events. Additionally, we discussed the exciting new initiatives mentioned at the Dublin
@KaspaKii event. The discussions were passionate and enthusiastic, emphasising Kaspa’s potential and organic growth. This sets it apart from the usual hype-driven cycles that dominate the crypto space.

Simply put, think about what is considered ‘normal’ marketing in Cryptoland and do the opposite. You have Kaspa!

Although our group consisted of around 11 people, building communities in this natural, grassroots way is the most meaningful approach to fostering real engagement. Yes, we could have put on a flashy event—and I’ll likely do so in the future—but there’s something uniquely powerful about sitting down with a few new friends over a drink and sharing ideas.

My biggest takeaway is that if you’re unsure about attending one of our Kaspa meetups or even a crypto event in general, I encourage you to give it a go. As people immersed in the digital world, it’s easy to forget that most of our connections happen online. Stepping offline, even for a few hours, can be incredibly rewarding and add depth to those connections we often only experience through a screen.

If you’re sad you missed out on this meetup and are keen to attend future Australian Kaspa Events, join us on our AusKaspa Telegram to keep track of what’s going on with Kaspa in Australia!

🔗: https://t.me/kaspa_aus

Remember, Kaspa will attend @AusCryptoConon on Saturday, November 23rd, and Sunday, November 24th! So, if you’re interested in meeting more of the community, come down!

🔗: https://auscryptocon.com
(Use discount code KASPA to save on your tickets!)

We’re also excited to announce a very special KaspaFam Meetup to coincide with the Australian Crypto Convention! This meetup will also celebrate Kaspa’s third Birthday so you won’t want to miss it!

Event details are still being finalised, but if you’d like to stay current, I suggest registering on the Luma page below.

🔗: https://lu.ma/efcd6g60

Written by Nur, Kazakhstan Kaspa Ambassador

Binance Kazakhstan hosted its first major 2024 meetup in Astana on May 14, attracting over 700 Web3 enthusiasts. The event coincided with the company earning ISO 27001 and ISO 27701 certifications, emphasizing its commitment to security and privacy standards.

Before the event, Binance invited everyone to attend the meetup which took place at the Presidential Center in Astana. Entry was free but required pre-registration. This meetup marked a successful period for Binance Kazakhstan.

Representatives of regulatory authorities also spoke at the Astana Super Meetup event.

Zhaslan Madiev, Minister of Digital Development, Innovation and Aerospace Industry, and Renat Bekturov, Governor of the Astana International Financial Center, delivered welcoming remarks from the regulator.

They shared their vision of the development of the cryptocurrency industry and the regulatory approach to it in Kazakhstan.

The meetup was a chance for me to introduce Kaspa currency to the local crypto community and Binance team. Everybody was asking what this guy was wearing.. Kaspa.. never heard of this crypto.. 🙂 I had to explain to each that this is a unique crypto – not a blockchain but a blockdag! I was glad I had the Kaspa Battle Cards! As well as merch. Had a blast representing this one-of-a-kind crypto!

I had a talk with Rachel Conlan at Binance Astana Super Meetup, asked her to add Kaspa to Binance and gave her merchandise 🙂 She is a Global Chief Marketing Officer,Binance.  I also spoke to meetup attendees and gave them merch as well.

NOTE:  Nur did this all on his own with no funding requests from the CMF, other than design support for the Battle Cards.  The Kaspa Community is lucky to have such a dedicated, selfless Ambassador like Nur.  Thank you!

Amit Sharma – Kaspa Ambassador to India

I was privileged to serve as a Representative at The OPHacks event, held at IIT Mumbai.
This event brought together the best developers from across India, providing a unique opportunity for me to engage with them. One of the highlights of the event was witnessing KASPA, an innovative technology that is changing the way we think about blockchain.

During my talk, I had the chance to delve into the intricacies of Kaspa mining. Explaining its benefits and potential drawbacks helped participants gain a deeper understanding of this cutting-edge technology. Additionally, sharing insights about the Kaspa website allowed attendees to explore further resources and stay updated on the latest developments.

My discussion on Kaspa BlockDAG was particularly well-received. Attendees were excited to learn about this revolutionary technology, which provides scalability and flexibility beyond what traditional blockchain platforms offer.

The interactive nature of my presentation sparked engaging discussions and enabled participants to grasp the true significance of Kaspa BlockDAG.

The response from the developers was incredibly enthusiastic, fueling a vibrant atmosphere of curiosity and eagerness to learn more about Kaspa Blockchain. Witnessing their dedication was truly inspiring, as it reaffirmed my belief in the potential impact this technology could have on the industry.

To further incentivize innovation during the workshop, we decided to award cash prizes worth $10,000 to exceptionally talented hackers. This served as both recognition for their skills and motivation for them to continue pushing boundaries within this emerging field.

Over three days, participants eagerly engaged in hands-on activities and collaborated on numerous projects. The workshop became a hub of creative energy as ideas were shared and prototypes developed.

As news of our event spread throughout the developer community, we began receiving inquiries from individuals interested in future workshops or opportunities for collaboration. The success of this initial workshop paved the way for further educational initiatives centred around Kaspa Blockchain.

Overall, being part of The OPHacks event provided an incredible experience. Connecting with top developers from across the country and discussing KASPA in-depth has broadened my horizons and reaffirmed my belief in the potential of this technology.